Data pervades our society, with both positive and negative impacts of which the growth of internet giants such as Google driven by big data serve as a case in point while at the same time exposing weaknesses associated with online security and privacy. Without doubt, big data makes logical decision making more powerful and enhances trend visualization for different entities although its ramifications go beyond analytics. The risks involved include; automated decisions based on discrimination, over-reliance on fact-based strategies, lack of an error management method, and complicated governance to ensure complete data organization and analysis demands tools like Power BI from Microsoft. However, the ever-present nature of data calls for tapping into its potential towards societal progress in this century hence urging against ignoring its intricacies when seeking its benefits or when trying to manage the related threats.
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