To minimize the adverse impact of big data adoption, the following measures should be implemented; A company should employ data protection and privacy to prevent unauthorized access, disclosure or interference and implement secure and sound encryption standard access procedures for data control. Many people pay attention to the sharing of their personal info with the apps they use, so it is important to have transparent data policies in place. To avoid violation of such regulations like the GDPR, carrying out regular auditing and adherence to the provisions of the regulation is rampant. It is just like managing the amount of information collected in a scenario to keep risks at a minimum. Company attitude and personnel education toward such data application contributes to ethical use. Also, the use of algorithms that have been developed to reduce prejudice in all forms guarantee that the results are more balanced. Finally, encouraging users to be aware of their rights regarding their data helps to minimize the harm, while receiving advantages from the use of enormous amounts of big data.
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